As the New Year 2017 arrives, we make efforts to make it a better year and work harder towards our goals. For example, we make predictions based on how well we have been doing whatever it is that we are working towards. Perhaps it is our weight, more organization in our busy lives or growing our business. Whatever it is, it’s always a plus to have a prediction of what we are getting into! For that reason, below you will find a sneak peek at this year’s trends and predictions in affiliate marketing.
Affiliate marketing blog by Geno Prussakov, handpicked some of the world´s most renowned affiliate marketing experts and below you can see their predictions for this year. Hoping this will guide those who just started in the business and also the experts who will continue growing on 2017.
2017 is going to see substantial growth in non-traditional content affiliate relationships as merchants place emphasis on growing beyond dependence on coupon and cashback/loyalty affiliates to drive incremental sales. Merchants who commit to identifying these partners and providing them with the tools they need will prosper in 2017 and beyond.
—Wade Tonkin of Fanatics.com
Affiliate marketing will become more mainstream, which is both a blessing and a curse. Consumers will be more aware of how it is used to monetize content, and they will accept it as legitimate. However, consumers will themselves become affiliates in greater numbers thanks to an increase in revenue sharing apps and tools.
— Tricia Meyer, Affiliate Marketer
The evolution of content marketing has applied pressure on CMOs to continuously curate content around their business goals. Affiliate marketers are experts in creating compelling content around a retailer’s brand. Those retailers that understand the wide reaching, cost-effective impact affiliate marketers can demonstrate with their content will capture even greater success from affiliate marketing.
Internet Sales Tax Reform will continue to be a big challenge. States continue to pass Nexus laws crippling the livelihood of affiliate marketers and interfering with revenue opportunities for advertisers. More industry leaders need to advocate in support of the Marketplace Fairness Act; a bill that will essentially eliminate the Affiliate Nexus Tax laws. Join or donate to the PMA to make a difference.
— Choots Humphries of LinkConnector
As you can see predictions are exhilarating for the business since now more than ever companies prefer to generate interesting content to reach their targeted audience instead of investing in expensive advertising campaigns that use traditional media.
Hope this boosts your desire to thrive in the business this year! If you have other predictions please do share them with us in the comments!