Cost per sale (CPA)

At Soicos there are many options to promote on Internet as it is the case  in other companies dedicated to digital marketing. In fact, it depends a lot on the advertiser's goal if the best option for them is CPC, CPM CPL or CPA. In this Blog we will be talking about the most "wanted" models by CPA advertisers.

The Cost Per Acquisition (CPA) or also called cost per sale is a payment model for online ads, where the advertiser only pay when his online ad gets a sale.

The CPA is one of the payment models most desired by advertisers, as it ensures their profitability. But keep in mind that it could not be the most appropriate model always; you must keep in mind the type of company and the purpose of the campaign to decide the best model.

There are many options when it comes to promoting yourself on the Internet, however, the most common uses of CPA are in affiliate marketing and display campaigns. To do this, dynamic banners and email marketing are usually used with specific offers, trying to achieve a greater number of sales. The CPA or cost per sale is especially used in retargeting or cart recovery campaigns, which are actions focused on the final purchase of products.

It should be taken into consideration, as I said before, that it is not always the most suitable model, but it is the model that has become stronger in recent times since it generates quality traffic.


Franco Filippelli